Lance Neuhauser

Lance writes for large trade publications like AdExchanger, MediaPost, and AW360 about topics like converged TV, the future of content monetization, and the evolution of the media industry.

Featured

Interoperability Emerges as a New Competitive Advantage in Media

AW360

Ad Tech Tax For Converged TV? Not So Fast.

AdExchanger

How Convergent TV Can Avoid The Pitfalls Of Open Web Digital Advertising

AdExchanger

The Next ‘Game of Thrones’ Megahit Will Be Monetized ‘Beyond the Wall’

AdExchanger

Marketing Isn’t The Only Way To Go Direct To Consumer

AdExchanger

DTC Adoption Will Help Make TV A Performance Medium

AdExchanger

Data: The New Economy Of Scale In Media That Will Decide The Future Of TV

AdExchanger

Removing Risk From Content Investment: A Network’s Survival Guide

AdExchanger

The Telcos Just Strengthened Their Arsenal In The Fight For Brand Advertising Dollars

AdExchanger

For OTT Giants Netflix, Amazon, Hulu, Roku And Apple, It’s A Jump Ball For Brand Budgets

AdExchanger

The Squeeze Is On: The Battle For Brand Advertising Budgets Will Be Won By 2020

AdExchanger

Brands Should Be Farmers, Not Hunters in Next-Phase Marketing

Streaming Media

Advancing TV Advertising Into the Future – Your Standards or Mine?

Media Village

Television’s Power of Participation

Media Village

Breaking Out of Media's Containers

Media Village

Getting the Most from Your Media Buy Means Improving Metrics

Media Village

Using Social Insights to Drive Brand Preference

Media Village